Stop being an everything-for-everyone company.
It's a common pitfall to generalize your company and services in attempt to cast the widest net possible.
Leave no opportunity on the table, right?
Wrong. But wait -- Let us explain.
When you generalize your marketing, you consequently lose any ability to personalize your messaging for your customer.
Think back to last time you got an email from a company with your name on it. It spoke to your pain points, to your unique situation. Do you remember how that made you feel? It probably made you feel like they cared about you as a customer. It made you feel comfortable and welcomed, didn’t it?
Here are some of the benefits of personalization in digital marketing 👇