Do you use AI tools?

Yes! We do leverage AI tools.

At Impressions, we are committed to staying at the forefront of digital marketing by embracing the latest technologies as they become available. We have been leveraging AI tools for the last few years. (not just since the ChatGPT hype 😉)

In recent years, artificial intelligence (AI) has rapidly grown in popularity across all industries, and it presents a game-changing opportunity for our clients. We have always invested in technology to drive results for our clients, whether it’s through website design, SEO, reputation management, content marketing, and more.

Why AI?

Our ultimate goal is to help our clients increase conversions and grow their bottom line. The newest AI technologies have the potential to revolutionize the way we approach digital marketing, and we continue to be excited to explore how it can benefit our clients. Since we have begun researching and testing various AI models, we have found that incorporating AI technology into our digital marketing strategies can improve results, increase efficiency, and improve targeting. And we believe if we don't continue to grow as technology does we will eventually be left behind.

In what ways are we using these tools specifically?

We first began leveraging AI with our review platform. It allows us to use technology to send review requests and bucket positive and negative responses. You can learn more here.

Over the past year and a half, we started using other tools that assist with content generation. Today, we continue to use these types of tools. Rest assured, our team is very hands-on, and our content is based on your keywords and requests and still has human eyeballs on it.